Opting for blogs instead of traditional websites

In the spirit of writing a blog, I would like to write about a trend that I've noticed within my niche interest groups. As the title suggests, a lot of people of note are opting for a blog rather than a traditional website. For example, comedian Aziz Ansari's website is actually a Tumblr blog (which I actually prefer, I'll get to that in the next post.) Here is the link: http://azizisbored.tumblr.com/

The benefits of having a blog versus a traditional website:

• Easier to update
• Part of the blogosphere (See Here:http://gizmodo.com/5251710/aziz-ansari-challenges-imax-ceo-to-debate)
• Short, frequent posts are easier to read
• Easier to read content leads to more readership.