A series of ads by AT&T and Verizon firing back. The very successful "There's an app for that" flaunting the iPhone's capability. Followed by Verizon's clever rebuttal "There's a map for that."
At lastly, the last ad I want to focus on. First of all, Luke Wilson got fat. Second of all, this is awful. It looks like it was thrown together. It was not as carefully crafted as the first two commercials. The message is effective, but delivery of that message that matters.
It's not the message. It's the medium.
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