Wednesday, November 25, 2009

McDonald's Changes European Logo from Red to Green



McDonald's is swapping out the red in its logo for "a deep hunter green" to tout its environmental credentials in Europe. Yet another business jumping on the "green" bandwagon. For some reason, being eco-friendly is quite popular. Perhaps it was Al Gore who set this whole thing in motion. Before An Inconvenient Truth, environmentalism was just a niche group and now after its very mainstream as you could probably tell by the swarm of "green" products and our very own McDonalds changing its iconic logo. As an environmentalist from the get-go, I question this new fad. Companies are jumping on board to capitalize on the popularity of going green for profits and are not concerned about sustainability or the planet itself.
Whether the intention of people and companies to go green is questionable, the Earth is ultimately benefiting so I'll shut up now.

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