Now, This is a good Cell Phone ad.

So it isn't bold or innovative, but it is effective. That is the one purpose of an ad. It demonstrates to the consumer the big role a cell phone plays within our lives. Cell phones are so commonplace that most people don't give them too much thought. This ad not only reminds us of that huge impact, but also ties in the HTC branding quite organically. A cell phone can do all these things, and an HTC can do all these things for you. Very good ad from a design and marketing standpoint.